Seven-day fest draws 20 participating colleges with 10 creative events
The Department of Mass Communication of St. Xavier’s University (SXU) explored different mediums of communication through its online festival XavComm 2021, held from March 25 to 31.
Aptly themed ‘Colours of Communication’, the fest was an elaborate affair with over 180 registrations, 20 participating colleges and 10 events. ABP Education was the digital media partner for XavComm 2021.
SXU clinched the Best College Award, while iLEAD bagged the Runner’s Up trophy.
Rita Bhimani, CEO of Ritam Communications, was the chief guest and National Award-winning documentary filmmaker Supriyo Sen was the special guest.
“While we were sceptical about the execution of a virtual fest in little over a week, it really came to fruition with every student working diligently to fulfill their roles. Although this experience was new and exciting, hopefully we will be back soon for our next edition in a physical capacity,” said XavComm 2021 convenor Rikkhesh Banerjee, a third-year Mass Communication student at SXU.
The winners of XavComm 2021:
-- Wordswork (creative writing) had participants penning 1,000-word creative essays, with a choice between a debate on whether “there is always a white in the black or good within the bad”, or “associate a movie, book or web series character with the colour white”.
Devyani Shreemal and Ragini Didwania from SXU were the joint winners.
-- Truth Prevails (journalism) tested the students’ literary and audio-visual prowess. In the first round, participants had to write an article and in the second, they had to prepare a 2-minute audio-visual report on any one of the two topics -- “truth being covered by popularity” and “an unjust issue disguised as good”.
Shushrata Bhattacharjee from Amity University Kolkata bagged the first prize.
-- Colour Me Happy (advertising) challenged participants to create a digital advert for Pepsi, but with the brand’s colour changed to yellow. The second task was to create a 10-second pre-roll ad promoting a brand, Lemons, with a creative USP.
Yuvraj Bagchi from iLEAD emerged as the winner.
-- Crisis Management (public relations) asked students to come up with a creative PPT-based crisis management strategy along with a PR statement comprising fresh and original ideas.
Adesh Thapa of iLEAD won the event.
-- The MakeOver (digital marketing) kept true to its name, telling students to create a campaign that repositioned Zomato with a new tagline, slogan and social media posts, apart from a potential logo change.
Abir Banerjee from SXU secured the first position.
-- Beat the Blues (fiction filmmaking) had budding storytellers making a 2- to 7-minute fictional film on the theme, “How we deal with the blues in our lives, how we challenge melancholy”.
Sharad Mukherjee from SXU was adjudged the best for his film, Ernó.
-- Creation & Abomination: The Refuge of Colours (junk edit) was for those with an eye for powerful cuts at the edit table. Participants had to take a film celebrating African-American heritage and create a crisp 2-minute trailer preserving its meaning, impact and aesthetics.
Qais Kamal from SXU made the cut.
-- Tune in 2021 (radio) urged students to redefine the meaning of International Women’s Day. The first round required them to write a script for a 2-minute special broadcast, complete with a unique radio station, jungle and programme. The second round demanded two minutes of RJ’ing based on their script with a unique hosting style.
Sanjali Brahma from Shri Shikshayatan College was awarded the first prize.
-- Rayzcape (photography) was centred around freezing time and capturing motion. Shutterbugs had to show their prowess with shooting with high shutter speeds.
Shreyashi Saha from Maulana Azad College was the winner.
-- The Golden Age of Hollywood (poster making) required participants to design a digital poster, capturing the essence of classical cinema from Hollywood’s golden age, but with a creative twist.
Shayanki Roychowdhury from SKU got the first prize for recreating Breakfast at Tiffany’s iconic poster with Audrey Hepburn.
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