Students should learn about online security protocols, get familiarised with plagiarism and copyrights, and manage online content responsibly.
Digital literacy has become imperative in today’s work environment. The job market has become highly competitive. Recruiters are looking for candidates who are well-versed with digital mediums and social media channels to work collaboratively in the workspace and give companies a competitive advantage in the industry.
Times are changing. The global economy is undergoing a digital revolution that has touched almost all aspects of our daily life. There has been a change in the buying habits of consumers. Apart from traditional print media, television, and radio channel advertisements, online content on social media play a huge role in influencing the purchase decisions of the customers.
To make their online presence viable, companies are taking rapid strides towards digital renovation through digital marketing channels like social media, email marketing, and cloud-based software to generate more revenue for their business.
In this digital era, students who are preparing to venture into the professional world must be well-acquainted with basic digital skills and tools to survive the cut-throat competition in the job market. Here, is a list of top 10 digital skills recruiters are looking for in their future employees.
10 Top Digital Skills for Future Employment
1. Social Media Savvy
Social media marketing is one of the core skills that companies are looking for today. Consumers today are highly active on social media platforms like Facebook, Instagram, Twitter, etc. Businesses use these platforms for marketing online content that will generate more traffic to their websites and advertise their products and services to reach potential buyers. New hires should be aware of these social media sales tools to influence customers and establish brand loyalty and trust towards the company.
2. Data Analytics
Data analytics helps organisations to take important decisions based on a systematic evaluation of marketing datasets gathered from various sources. A data analyst should use the various analysis tools and systems to study future marketing trends, understand potential gaps, and propose solutions based on their findings.
3. SEO (Search Engine Optimisation) Tools
SEO marketing tools and strategies like Google analytics and other KPIs (Key Performance Indicators) help companies to improve their online presence on the internet. Adequate SEO strategies help companies to improve their Google search rankings, improve viewership, and engagement of customers on the websites and helps companies to evaluate and quantify their performance in the competitive market.
4. SEM (Search Engine Marketing) Strategies
SEM skills help the marketing team and SEO experts to allocate budget, identify future market trends, and collect data to handle paid marketing campaigns for the company. The main task of SEM specialists is to improve the visibility of the company websites on search engines like Google, Bing, etc. through paid advertising like PPC (Pay-Per-Click) marketing. Adequate SEM knowledge helps to drive more traffic to the websites and increases the return on investment (ROI) for the companies.
5. Content Marketing
Content marketing has gained immense popularity over the past few years. Businesses publish valuable online contents like articles, videos, product news, infographics, podcasts, blogs, advertisements, and emails that create brand awareness, educate customers about the products and services, generate leads, and boost sales. Companies maintain websites and social media pages that engage consumers and keep them updated about product news and help to build a lasting relationship with them. Adequate knowledge and understanding of keyword research and SEO are crucial for content marketers.
6. Cloud Computing
Cloud computing services are essential for the management and storage of databases and backing up data for security purposes via cloud providers like Google Drive, AWS (Amazon Web Services), and Dropbox, etc. Knowledge of HTML, SaaS (Software as a Service), data analysis and security, programming skills, networking, information security, and web services are necessary for cloud engineers.
7. Mobile Marketing
In India, almost every household owns a mobile phone. Mobile marketing is a smart way to reach millions of users within a short span of time through SMS and MMS alerts, emails, applications, promotional videos, websites, etc. SMS/MMS messages are convenient and reach the customers directly through mobile phones. Companies look for people who have knowledge about UX (User Experience) and UI (User Interface) to make the mobile web pages more responsive and attractive to customers. Mobile-friendly web pages and advertisements will retain customer engagement, improve conversion rates, and accelerate application downloads.
8. Website Development
Digital marketers must have basic knowledge of website designing along with other designing skills like UX/UI (User Experience/User Interface), CMS (Content Management System), and WordPress for building online content, photos, and video editing, etc. Companies look for people who can design attractive websites that will give a brief description of the company history, it’s products and services, and the contact page for accelerating its business on the internet.
9. Basic Computer Skills
Nowadays every employer looks for employees who have a basic understanding of Microsoft Office like Microsoft Word, Excel, PowerPoint, Outlook, spreadsheets, or handling Google Drive, Google Docs, converting and sharing files, Google slides, etc. These are basic skills and will help you to handle technical problems in the workplace.
10. Knowledge about Internet Security
Today the internet has brought the whole world at our fingertips. Internet skills do not only mean browsing and searching for information but also to act responsibly to refrain from cybercrimes and fake websites. Misinformation and fake news can be harmful to the company’s image. Students should learn about online security protocols, get familiarised with plagiarism and copyrights, and manage online content responsibly.
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