If you are interested in a career in digital marketing, here are the several options.
Digital marketing is one of the most challenging and fastest-growing careers in the competitive industry. Unlike conventional marketing, digital marketing uses online strategies with the help of the internet to reach out to a wider spectrum of consumers within a short period of time.
Companies spend millions of dollars every year to create engaging digital content to promote their business online and to reach out to their targeted consumers. This is where the role of a digital marketer comes in. If you are aspiring for a career in digital marketing, here are the varied roles one could take up:
Career Scope in Digital Marketing
• Affiliate Marketer
The affiliate marketing industry is booming in India. Many industries are using affiliate marketing for promoting their businesses like travel or health industries, banking, and matrimonial sites. Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the commission from each sale they make.
• SEO Analyst
The job of an SEO analyst is to optimize the web page so that it gets adequate traffic and ranks high in Google search engines. Many companies hire SEO analysts for promoting their business. SEO operators can also work part-time as freelancers.
• Social Media Manager
A social media manager is responsible for handling and managing social media pages like Facebook, Pinterest, Instagram, Twitter, etc. He/she works closely with the social media graphics team and helps to manage their content. One needs to have a creative bent of mind with both pictures and wordplay.
• SEM or PPC Expert
SEM and PPC experts are mainly responsible for generating leads for your business with the help of paid advertising. They manage ad copies, graphics, and generate landing pages through keyword searches for your products and services.
• Content Creator
Content creators or marketers are creative heads of the company. They write SEO-optimized trending digital content that helps in leveraging the company profile in the competitive market.
• Digital Marketing Manager
The role of a digital marketing manager is basically to look after the overall digital marketing strategies, supervising ad campaigns, generating traffic, and making strategic decisions. It is more like a supervisory role.
• Email Marketing Specialist
An email marketer mainly is responsible for creating and launching email and SMS campaigns, creating landing pages, generating and optimizing leads for building the brand image of the company.
Eligibility Criteria for Digital Marketing
Qualification: Graduates from a recognized university or institution in any discipline can apply for a digital marketing course in India.
1. A digital marketer needs to be tech-savvy and well-acquainted with the latest technological tools and social media platforms.
2. He/she should have good communication skills, both written and verbal.
Universities Offering Digital Marketing Course
• Calcutta Media Institute (CMI), Kolkata
CMI was established in 2011 and is one of the leading institutes offering quality education and placement facilities to students across India and abroad.
1. PGDMM Specialization in Digital Marketing and Social Media.
Duration: 1 year.
Eligibility: Graduates with 50% marks. Graduate students from other universities have to register with Calcutta University.
2. Certificate Course in Digital Marketing.
Duration: 4 months.
3. Online Certificate Course in Digital Marketing
Duration: 4 years.
Eligibility: 12th pass.
• Adamas University, Barasat, Kolkata
Established under the legislature of West Bengal Act IV, 2014, the Adamas University has grown to be one of the best centers for professional studies across India.
1. BBA. Hons. In Digital Marketing and E-Commerce.
Duration: 3 years.
Eligibility: 12th pass from a recognized university and passed the University Entrance Test.
• Indian Institute of Management (IIM Calcutta), Kolkata
IIM Calcutta is undoubtedly one of the best colleges in terms of education, infrastructure, and placement services.
1. EPDSMMS – Executive Program on Digital and Social Media Marketing Strategy.
Duration: 6 months.
Eligibility: Graduates with 50% marks. Post-graduation with a minimum of 50% marks. The minimum work experience of 24 months is mandatory.
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