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Prahlad Kakkar: Brands should adapt to the new world needs to stay in business

Brand building starts with staying true to the ethics which also adds value to the product.

By Poulami Nandi
  • Published on 7.7.2020
A brand in order to remain young and relevant has to walk in parallels with consumers. Graphic: Saubhik Debnath
By Poulami Nandi
  • Published on 7.7.2020

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