Pick up and tips and tricks on algorithm and analytics to audience engagement and monetisation
Be it for your own venture or for the organisation you are doing marketing for, learning the ropes of digital media is a must in the digital age. We picked 4 short and long online courses that are a good place to start learning. You may want to do more than one of these.
Course: Fundamentals of digital marketing (Google)
What it offers: Unlimited access to 26 modules covering various aspects of digital marketing, along with an IAB-accredited free certificate upon course completion.
Time taken: 40 hours.
Why we recommend it: Most marketing teams spend a lot of effort on optimising their companies’ presence on Google searches. Hence, a course on digital marketing from Google sounds like a good way to cement your basics in the subject.
The modules have been designed to provide a holistic understanding of digital marketing, from creating a social media presence to working with Search Engine Optimization (SEO). Whether you are looking to start your own venture or charting another company’s online journey, this course will provide you with insights that are applicable everywhere.
Course: Foundations of Marketing Analytics Specialization by Emory University (Coursera)
What it offers: 6 courses on different aspects of marketing analytics, which can each be completed with certifications and hands-on projects independently.
Time taken: Around 60 hours.
Why we recommend it: There is a huge demand for professionals who know how to analyse data and monetise it. This specialization is not for absolute beginners and is much more than a digital marketing course. It teaches you to find, extract, organise and describe data to facilitate business decisions, drive customer insights from it and provide a course of action.
Marketing insights, social media analytics and decision making models are a few of the topics covered in the 6 courses in the specialization. Flexible deadlines make this a valuable learning source.
Course: Facebook Social Media Marketing Professional Certificate (Coursera)
What it offers: 5 courses, each with independent modules, video lectures, reading resources, quizzes and hands-on projects for certification.
Time taken: Around 44 hours.
Why we recommend it: Facebook has gone from being a social networking site to a hub of marketers looking to sell a variety of products. And what better way to learn how to max the platform’s marketing potential than with a course from Facebook itself? This specialization comes with an insider’s perspective.
Divided into 5 courses, it teaches you how to establish business goals, develop and manage advertising campaigns on social media, use Facebook Ads Manager, create engaging content and analyse metrics. Moreover, you will practise your skills on a hands-on project as part of each course, designed keeping industry standards in mind.
Course: Instagram Marketing 2020: Complete Guide To Instagram Growth (Udemy)
What it offers: 57 lectures divided into 8 sections covering both the basics and advanced aspects of the app. There are challenging assignments to see where you stand, and a certificate upon completing the course.
Time taken: Close to 6 hours.
Why we recommend it: A large part of many companies’ marketing budgets has moved to Instagram in the past few years, and the trend is likely to grow. This course is designed to help marketing professionals make the most of the app. Not only does it cover aspects like creating and optimising an Instagram account for greater reach and following, it also includes things like algorithm, conversion rate, audience management and monetisation.
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