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Alia Bhatt invests in IIT Kanpur-backed direct-to-consumer start-up

Phool.co is India’s first wellness brand to have both Fair for Life - Fairtrade and Ecocert Organic and Natural certifications

By Our Correspondent
  • Published on 12.10.2021
With Deep-tech research, the startup has successfully developed a commercially viable alternative to Animal leather called “Fleather”. (L to R) Alia Bhatt with Ankit Agarwal, founder Phool.co.   Image Source: IIT Kanpur
With Deep-tech research, the startup has successfully developed a commercially viable alternative to Animal leather called “Fleather”. (L to R) Alia Bhatt with Ankit Agarwal, founder Phool.co. Image Source: IIT Kanpur
By Our Correspondent
  • Published on 12.10.2021

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