Course starts on December 5, last date of application November 25
The Vinod Gupta School of Management (VGSOM) of Indian Institute of Technology (IIT) Kharagpur is offering a Management Development Programme (MDP) on Marketing in the Digital World. The classes will be held online.
The course starts on December 5. The last date of application is November 25.
The course will be all about marketing products and services through digital technologies. Digital marketing involves all marketing activities that require an electronic device or the internet.
The COVID-19 pandemic has made it difficult for all industries to invest in traditional marketing. As a result, most Indian and multinational companies are focusing more on digital marketing, which is not only low-cost and high-ROI- generative, but also needs no physical contact, even for personal selling.
In such a context, to make a career in the world of digital marketing and excel in the digital world, one must master the art of using emails, social media, Web marketing, sponsored marketing, affiliate marketing, app marketing, performance marketing and ecommerce.
The course will arm you with the use of Google Analytics and Google tag manager and methods of Search Engine Optimisation. This programme is designed for start-up entrepreneurs and oid-level marketing managers of any product or service organisations.
Objectives of the course:
Candidates can apply online by clicking here.
The course fee is Rs 17,700 for industry participants and Rs 11,800 for students.
The programme will include lecture sessions, hands-on-exercises, discussion on cases and live problems. Academicians with proven knowledge, industrial experience in demonstrable and related areas will deliver lectures and analyse case studies.
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