Integrated Media Communication part of the curriculum
An audio-visual van, community radio service, a state-of-the-art production control room, multi-camera facility, teleprompter, drone — NSHM School of Media & Communication recreates the industry experience for students gearing up for a career in audio-visual media.
The courses on offer are BSc and MSc in Media Science, BSc in Film and Television and MSc in Digital Films. Photography, multimedia, video editing and sound recording, audio-video production and Integrated Media Communication (IMC) are some of the topics covered in the curriculum. IMC — an on-demand topic — includes advertising, public relations and media studies.
The faculty includes professionals from the field who share their hands-on experience. “Brand promotion has undergone a sea change in recent times. IMC tools now help promote brands across all media platforms — be it traditional or modern media,” said Dr. Mohammed Firoz, Director, NSHM School of Media & Communication.
The media school boasts its own community radio station — 91.2 Y FM — where students can produce live and deferred live programmes. Students of all streams have a chance to work on live projects:
“The live projects are aimed at providing practical experience to the students and help improving their portfolio and resume,” the director said.
Students from the institute have found placement with leading newspapers, FM radio stations, All India Radio, Doordarshan, Netflix, ad agencies like Ogilvy & Mather, Clarion and Lowe Lintas, film production houses like Shree Venkatesh Films and Surinder Films and Metro Railway.
A video production van launched at the institute in September is equipped with the latest gadgets to keep students updated.
The institute began testing online education modules even before the pandemic when it introduced TCS ION, a learning management system that ensures integrated services and seamless learning.