Learn to master the language of leadership
IIM Calcutta has introduced a six-month programme on Communication Strategies for Corporate Leaders to help participants take on leadership roles in diverse business scenarios.
Communication is the key to success in every aspect of life and more so in a disruptive and competitive business environment. As professionals grow into leadership roles, strategic communications capabilities become key influencing skills in getting things done.
The IIM-C course will help candidates master the language of leadership and present new paradigms of leading with communication strategy.
“As a corporate business leader, it's essential to have the ability to effectively communicate the purpose of the organisation to internal and external stakeholders. When it comes to leadership communication specifically, the right approach is essential to advance the business to the next level. With the EPCSCL programme, we aim to lay emphasis on the aspect of leadership through strategic communication techniques. The participants will be made ready to handle multifaceted aspects of corporate business communication through communication analytics, critical thinking, art of persuasion & negotiation, decision-making,” said Pragyan Rath, programme director - Communication Strategies for Corporate Leaders, IIM Calcutta.
Another programme director, Apoorva Bharadwaj, said the aim is to create leaders who are capable of functionalising their business's vision and mission through new strategic frameworks of communication. “Participants will be taught to utilise communication as a leadership strategy and not just as a medium of interaction. We will also include modules on cross-cultural communication in order to help global leaders manage cross-cultural diversity in trans-national organizations,” she said. “The course will enable participants to be better orators, better strategists and conflict managers alongside nurturing their communication proficiency.”
The programme directors are also authors of a book on the same topic.
The key feature of the programme is a novel communication guidebook that can help corporate leaders operationalise their vision and mission. The program is targeted at senior managers and leaders with an experience profile of 8 years or more, who are at least graduates (10+2+3) in any discipline with 50% marks can apply. The programme will be delivered via a six-month live 2- way video conference-based online sessions and classes will take place over the weekend.
Interested candidates can register for the new IIM Calcutta programme by clicking here.
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