Mix of education and entertainment targeting aspiring Indian artists and storytellers
Three alumni of IIT Jodhpur have teamed up to redefine traditional radio by making long-form audio stories, brief podcasts, fiction, and non-fiction audiobooks in regional Indian languages.
Kuku FM, founded in June 2018 by Lal Chand Bisu, Vikas Goyal and Vinod Kumar Meena, has registered over four million downloads on the Play Store and has a community of more than 5,000 creators.
The platform is at present free for users but the duo plan to monetise soon through subscription and advertisements.
Podcasts have gained immense popularity in the past couple of years in India. The Kuku FM podcast works much like the video-sharing platform YouTube primarily targeting aspiring Indian artists and storytellers and its content is a mix of education and entertainment.
Currently available in English, Gujarati, Bengali, Hindi and Marathi, Kuku FM provides audio content across genres such as self-help, motivational, mythology, stories, educational, news, entertainment and spirituality.
.@IITJ_Official's alumni Lal Chand Bisu, Vikas Goyal, & Vinod Kumar Meena have founded Mumbai-based Kuku FM with an aim to redefine traditional radio by making long-form audio stories, brief podcasts, fiction, and non-fiction audiobooks in regional Indian languages. pic.twitter.com/YcXFzlGZlT— Dr. Ramesh Pokhriyal Nishank (@DrRPNishank) November 21, 2020
While competitors focus on consumption, Kuku FM emphasises on generating a community feeling by encouraging direct interaction with the podcasters.
The startup is backed by investors and in its latest funding round Kuku FM raised $5.5 million in Series A and now has a team of 50 people.
The availability of cheap internet data and affordable smartphones have given a boost to podcasting in India. In 2019, 77 per cent of listeners used their mobile phones to listen to podcasts.
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