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Digital Marketing: How to brand and boost the business

Summary of discussion

  • The pandemic has pushed the digital adoption landscape. This is the time to become a digital marketer, especially because there is a lack of trained professionals in this field.
  • Anyone from any field can join digital marketing, and any skill, be it creative or analytical, can be utilized in this sphere.
  • Start by learning the basics, find your area of interest, and dive deep into it not just through a professional degree or certification but through an internship for a start-up or a portal. Focus on upgrading and upscaling yourself like a software, since trends in this field are ever-evolving and consistency is the key.
  • Fresh graduates need not have the technical knowledge to create a campaign on Instagram or advertise on Google since they can always be trained. However, they need to possess a strong creative bent or strategic and analytical skills. Moreover, the core soft skills of communication and demonstrated teamwork, along with a positive attitude to unlearn and relearn quickly, are essential.
  • If you can write amazing long-form, video, or infographics content that users will love to consume and share, you are in a good place. Focus on your content, and make it more engaging as content marketing has a huge potential.
  • If you are confused about which role in digital marketing would fit you, do an international search for jobs in companies like Amazon and PayPal. You will find extremely novel job descriptions. See that at least one of your skills is in demand. This might not result in a job with the company but will help you determine the skills to work on and job profiles to search for in companies back home.
  • All facets of marketing have been disrupted or transformed by digital. The 4 Ps of marketing -- product, price, place, and promotion -- have gone digital, requiring brands to follow suit.
  • Digital platforms facilitate customer research. With research moving online, the entire feedback mechanism in the form of public reviews is online too. To build credibility, one needs to demonstrate their work on the portal, along with customer credentials and reviews.
  • To start a platform like Flipkart or Amazon, which are intermediaries between buyers and sellers, requires a huge investment. However, you can start with a niche product in which your expertise lies. The focus here is more on an efficient supply chain than technology.
  • If you are a manufacturer and want to create a new distribution channel, you can either create your own portal or try to sell on Amazon or Flipkart and save the money spent on advertising the portal.
  • It is far better and cheaper to retain an existing customer than acquiring a new one. Customer relationship management is very important to build loyalty, and all digital platforms rely on data to create a strategy for the customer lifecycle management or funnel management system. Hence, to boost your business, it is essential to understand your target audience, their likes, and dislikes, and to cater to them personally to ensure they remain loyal to you.
  • Trying to build online followership is a very interesting exercise and is the starting point of what you will end up doing at any corporate job. The best way to learn is by doing it. 

Summary of discussion

  • The pandemic has pushed the digital adoption landscape. This is the time to become a digital marketer, especially because there is a lack of trained professionals in this field.
  • Anyone from any field can join digital marketing, and any skill, be it creative or analytical, can be utilized in this sphere.
  • Start by learning the basics, find your area of interest, and dive deep into it not just through a professional degree or certification but through an internship for a start-up or a portal. Focus on upgrading and upscaling yourself like a software, since trends in this field are ever-evolving and consistency is the key.
  • Fresh graduates need not have the technical knowledge to create a campaign on Instagram or advertise on Google since they can always be trained. However, they need to possess a strong creative bent or strategic and analytical skills. Moreover, the core soft skills of communication and demonstrated teamwork, along with a positive attitude to unlearn and relearn quickly, are essential.
  • If you can write amazing long-form, video, or infographics content that users will love to consume and share, you are in a good place. Focus on your content, and make it more engaging as content marketing has a huge potential.
  • If you are confused about which role in digital marketing would fit you, do an international search for jobs in companies like Amazon and PayPal. You will find extremely novel job descriptions. See that at least one of your skills is in demand. This might not result in a job with the company but will help you determine the skills to work on and job profiles to search for in companies back home.
  • All facets of marketing have been disrupted or transformed by digital. The 4 Ps of marketing -- product, price, place, and promotion -- have gone digital, requiring brands to follow suit.
  • Digital platforms facilitate customer research. With research moving online, the entire feedback mechanism in the form of public reviews is online too. To build credibility, one needs to demonstrate their work on the portal, along with customer credentials and reviews.
  • To start a platform like Flipkart or Amazon, which are intermediaries between buyers and sellers, requires a huge investment. However, you can start with a niche product in which your expertise lies. The focus here is more on an efficient supply chain than technology.
  • If you are a manufacturer and want to create a new distribution channel, you can either create your own portal or try to sell on Amazon or Flipkart and save the money spent on advertising the portal.
  • It is far better and cheaper to retain an existing customer than acquiring a new one. Customer relationship management is very important to build loyalty, and all digital platforms rely on data to create a strategy for the customer lifecycle management or funnel management system. Hence, to boost your business, it is essential to understand your target audience, their likes, and dislikes, and to cater to them personally to ensure they remain loyal to you.
  • Trying to build online followership is a very interesting exercise and is the starting point of what you will end up doing at any corporate job. The best way to learn is by doing it. 
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